July 2010
3 posts
Time to Give Up on Google Buzz →
Before I get started … one thing: Some would say this is the second “Google bashing” post in a row, with the other one slamming Google’s “Me” before it even gets off the ground. One could say…
Summertime in a Weak Economy: How to Sleep Better →
Summertime in a Weak Economy: How to Sleep Better
(Richmond, VA) – With its extra-long days, heat and humidity, summertime always represents a challenge for getting a good night’s sleep. With many…
Fight SMA Launches Gene Therapy Fundraising... →
FightSMA Launches Gene Therapy Fundraising Campaign: “Realizing the Dream”
Gwendolyn Strong Foundation Is Campaign Partner
RICHMOND, VA – Richmond-based FightSMA announced today a new…
June 2010
5 posts
Will Google’s “Me” Succeed? →
No. I don’t think so.
Before I explain my educated guess, let’s back up a bit and get everyone caught up.
There have been rumors for a while that Google is working on a new social media…
Sheltering Arms South Awarded Prestigious... →
Sheltering Arms South Awarded Prestigious Accreditation for Stroke Care
(Richmond, Va.) – Sheltering Arms Hospital South, located at St. Francis Medical Center in Chesterfield, Virginia, has…
Sleep Tips Web Site SleepBetter.org Expands The... →
Sleep Tips Web Site SleepBetter.org Expands The Bedtime Stories Project
Pillow Giveaway Added for Selected Bedtime Story Submissions
(Richmond, VA) – SleepBetter.org, the web’s premier source…
Now Public Relations Actually Relates with the... →
I was thinking yesterday about some of the calls I used to take when I worked in corporate communications for a national retailer. Most of the time when my phone rang, a reporter was on the other…
A Good Night’s Sleep Can Help Reduce June Wedding... →
A Good Night’s Sleep Can Help Reduce June Wedding Planning Stress
(Richmond, VA) – Wedding bells and sleepless nights can go hand-in-hand this time of year. June remains the most popular month for…
May 2010
3 posts
FightSMA Awards $250,000 Grant to Gene Researcher... →
FightSMA Awards $250,000 Grant to Gene Researcher at The Ohio State University
(Richmond, Virginia ) —Richmond, Virginia-based FightSMA, a nonprofit dedicated to developing a treatment for the…
Sheltering Arms Wins Two National Awards & Three... →
Sheltering Arms Wins Two National Awards & Three Statewide Awards
(Richmond, Va.) – Sheltering Arms is having a good week. Richmond’s premier physical therapy and rehabilitation healthcare…
EndGame PR Helping to Launch The Bedtime Stories... →
One of the best parts about my line of work is that you sometimes get to work on projects that are just fun. That’s the case for me right now, as EndGame PR is part of the team that’s helping to…
April 2010
3 posts
CML HealthCare and FightSMA Canada Join Forces →
CML HealthCare and FightSMA Canada Join Forces in the Fight Against Spinal Muscular Atrophy
CML HealthCare of Mississauga, Ontario has partnered with FightSMA Canada, to help find a cure for …
The Perfect Gift for Mother’s Day: Sleep →
The Perfect Gift for Mother’s Day: Sleep
(Richmond, Va.) - Still hunting for the perfect Mother’s Day gift idea? While it’s wonderful to give an outing with the family, beautiful gifts and, of…
GoDaddy Fails Crisis Communications Test →
I’m a huge fan of Wordpress for building web sites. I’m also a fan of GoDaddy, although I know many people don’t share my opinion. If you haven’t heard, Wordpress and GoDaddy are very much…
September 2009
6 posts
Talking Web Marketing in F’burg →
I had a great time meeting a room full of business owners in Fredericksburg, Virginia last Thursday. I was speaking as part of a Rappohannock Region SBDC entrepreneurship workshop…
One of 100 PR People Worth Following →
All day on Sunday, I noticed a flood of new Twitter followers. This is rather unexpected on a Sunday, as you might imagine. I couldn’t figure out what I could have possibly done to trigger…
Three Speaking Engagements in 30 Days →
I’ve mentioned before that it seems like I’ll go a while without anyone asking me to present at a workshop or speak to a group, and then I’ll have several crop up in a short amount of…
Thousands Use Twitter to Support Spinal Muscular... →
New Application Helps Twitter Users Contact Legislators about SMA
(Santa Barbara, CA) – Millions of people ‘Tweet’ every day, and Bill Strong knew there had to be a way to harness all of that…
EPR Client News Now in Google News →
I have to crow for a moment, so please excuse me. I just found out today that the content from the EndGame PR News page is now being indexed and listed in Google News! This is…
The Twitter Numbers Game →
Please pardon me while I sound like a grumpy old man for a moment.
I’ve become increasingly frustrated with Twitter. I’m not going to stop using it. It’s not THAT bad. …
August 2009
4 posts
TV Documentary Marks Rehabilitation Awareness Week →
Upcoming TV Documentary Celebrates National Rehabilitation Awareness Week
Richmond, Virginia (August 27, 2009) – When a healthcare organization has been around for more than 120 years, it’s likely…
Just how big IS Facebook? →
Hat tip to TechCrunch for a blog post about a great job that Buzzpoint has done illustrating just how big Facebook has become. Buzzpoint is a social media marketing firm. They…
A morning without Tweets →
Were you shaky and irritable this morning? If so, it may have been the lack of Twitter. The service was down all morning (EDT) due to a denial of service attack. Facebook was…
Westover Church Announces 2009 Autumn Pilgrimage... →
Date and Home Lineup Set for 2009 Autumn Pilgrimage House Tour
Charles City, VA (August 4, 2009) — History will once again be on display in Charles City County this fall, for a good cause. …
July 2009
6 posts
Video: Twouble with Twitters →
If we stop Tweeting, do we cease to exist? Who are we really talking to when we’re Tweeting? Is the Fail Whale carnivorous? All these questions and more are answered in this hysterical…
Entertain, and They Will View →
Speaking of web videos (and I was, in the last post), if you need proof that YouTube videos can draw an audience, look no further than this video. My wife showed it to me last night….
Sheltering Arms Launches Blog →
I had the pleasure recently of helping Sheltering Arms, Central Virginia’s premier physical rehabilitation healthcare provider, launch their first blog. Not only did I help with the…
A Busy July for Speaking Opportunities →
July is going to be a lot of fun, and despite my tendency toward sarcasm … I really mean that! I’ve got a busy month coming up, with a number of speaking opportunities. I’ve run down the…
Optimizing Twitter for SEO →
You had to know it was coming. Twitter is taking over. Now, we have to optimize it to make it happy!
Just kidding, of course. What I’m talking about is making sure your Twitter account…
Audio from July’s New Media Seminars →
I’ve got a busy July coming up for speaking opportunities and even teaching. I plan to cover that in a separate post, so that’s not important right now :) In this post, I wanted to share…
June 2009
4 posts
New Fight SMA Web Video Updates the State of... →
Fight SMA Publishes Web Video from 2009 Spinal Muscular Atrophy Conference
Richmond, VA (June 16, 2009) - The Fight SMA 2009 Annual Spinal Muscular Atrophy Conference, The Good Fight,…
SMCRVA: What I Love about Social Media →
This post is a delayed reaction to the June meeting of the Social Media Club of Richmond, Virginia. This was the second meeting of the club and the first full “regular” meeting. It was…
First Time Home Buyers and Social Networking →
I’ve been invited to teach an upcoming class entitled How to Attract First Time Home Buyers using Facebook & Twitter. The class is presented by The Real Estate School…
Web Marketing Turnoffs →
I happened upon a great article from Entrepreneur.com that charts their list of 13 top web site marketing turnoffs. In my view, they almost nailed this list. On it is at least a…
May 2009
15 posts
No More Free Google News from PitchEngine →
If you’re a fan of PitchEngine for online distribution of news releases, as I have been, you likely already know about the announcement this evening. For those who don’t — the…
Reporting Live from New Media Seminars →
Another great group yesterday as I presented in my second New Media Seminars. The half day workshop is organized by Madison+Main, an advertising and new media firm in…
Tweeting in Real Life? →
What would happen if we behaved the same way in real life as we do on Twitter? What if we lived life in 140 characters or less? Check out this video from CollegeHumor.com to get an…
Must-Attend Events for Middle and High School... →
Must-Attend Events for Middle and High School Athletes
Richmond, Virginia (May 19, 2009) - College athletics are more competitive than ever, which means athletes need to stand out from the crowd….
Reviving the Traditional Press Release →
Brian Solis, a Social Media PR practitioner in California, has written what can only be described as an eponymous on the present and future of the news release. It’s definitely worth…
New Media Seminars Coming Up →
I’ve been talking about my speaking engagements quite a bit lately on this blog, to the point where I wonder if I should find somewhere else on the EndGame PR site to post the…
Physical Rehabilitation Healthcare Provider Using... →
Sheltering Arms Launches New Social Media Strategy
Richmond, Virginia (May 18, 2009) – It’s possible to learn new things, even at the age of 120 years old! Sheltering Arms, Central Virginia’s…
Social Media PR Firm EndGame Public Relations... →
Sheltering Arms Launches New Social Media Strategy
Richmond, Virginia (May 18, 2009) – It’s possible to learn new things, even at the age of 120 years old! Sheltering Arms, Central Virginia’s…
A PR Refresher from Ad Age →
Advertising professionals and PR professionals sometimes find themselves on opposite ends of arguments, usually over how much budget each will receive. Because of that, it was refreshing…
Talking Social Media in C’ville, Take 2 →
I had the opportunity for an encore this week, and really enjoyed it. Last month I was invited to present as the keynote speaker at a seminar for small business owners in…
Consumer Research Firm Reveals Hidden Brand... →
Consumer Research Firm Technique Reveals Hidden Brand Emotions
May 14, 2009 (St. Louis, MO) - It’s not unusual for companies to conduct research to find out what potential customers “think” of a…
Richmond’s Social Media, In One Room →
Richmond, Virginia’s Social Media Club was born tonight … with a roar. The roar wasn’t an exclamation of any sort, but rather the roar of a very large crowd gathering,…
New C’ville Seminar Coming on May 12 →
Back on April 28, I was the keynote speaker at a seminar in Charlottesville, VA that was organized by the Small Business Administration (SBA) and Central Virginia Small…
“Magic” Internet TV Box Coming Soon? →
I’ve been saying for a while now that in the next few years, our television watching habits are going to change dramatically. This day will come when someone makes a box that will…
2009 Fight SMA Conference a Success →
Another Big Year for Fight SMA’s Annual Spinal Muscular Atrophy Conference
(Richmond, VA) – The 2009 version of “The Good Fight”, Fight SMA’s Annual Spinal Muscular Atrophy…
April 2009
10 posts
Dropping Knowledge at New Media Seminars →
This morning I was honored to be a presenter at the New Media Seminars, organized by Madison + Main Advertising and New Media. The four hour workshop covered essentially all…